Global View

1. Easily compare total population, GDP per capita, disposable income per capita, population by age group and population by age x income fractiles around the world.
2. Quickly see how much variation there is across the globe and even within regions.
   
3. Determine the most attractive and least attractive markets globally.
   
4. Find new markets that are similar to the ones you already understand well.
   
5. Easily toggle between national and subnational data and maps.

Population

1. Population data gives a quick indication of the total size of a particular market.
   
2. View recent historical trends and expected future growth to assess the attractiveness of a market.
   
3. Add multiple geographies to understand how a market fits within its region or a global context.
   
4. Quickly determine how similar or different any two markets are.

Disposable Income

1. Disposable Income data gives a quick indication of the relative average wealth of a particular market.
   
2. View recent historical trends and expected future growth to assess the attractiveness of a market.
   
3. Add multiple geographies to understand how a market fits within its region or a global context.
   
4. Quickly determine how similar or different any two markets are.
   

Growth Comparison

1. Get quick insight into the population and disposable income outlooks of a geography over any period.
2. Quickly compare trends for multiple geographies on the same chart. Select a time period and set of places to get started.
   
3. Explore each variable individually on Population and Disposable Income.
   

Income Level Standards

1. Income Level Standards give a breakdown of the wealth distribution within a geography by population.
   
2. Easily narrow in on only the groups that can afford your product to get an even more accurate estimate of the size of a particular market.
   
3. Check how the distribution is changing over time and determine which groups are expected to grow or shrink.
   
4. Add multiple geographies to understand how a market fits within its region or a global context.

Age Fractiles

1. Age fractiles give a breakdown of the age distribution within a geography by population.
   
2. Easily narrow in on only the groups most important to your product to get an even more accurate estimate of the size of a particular market.
   
3. Check how the distribution is changing over time and determine which groups are expected to grow or shrink.
   
4. Add multiple geographies to understand how a market fits within its region or a global context.

Age x Income

1. Age x Income fractiles segment the population by both age and income level, allowing you to narrow down the exact demographic you would like to target.
   
2. Check how the distribution is changing over time and determine which groups are expected to grow or shrink.
   
3. Add multiple geographies to understand how a market fits within its region or a global context.
   
4. The second chart allows you to easily check trends, historically and into the future.

Exchange Rates

1. Compare the Real Exchange Rate and Nominal Exchange rate to understand the role of inflation in a market