Subdivision
An administrative region of a country that is generally the first level below the entire country, like a state in the United States or province in Canada. There may be exceptions in certain cases due to data availability. The size of a subdivision varies greatly between countries and is based on local definitions.
City
A metropolitan area (generally larger than the "city proper" and including surrounding urbanized communities) with over 100,000 inhabitants for the US and EU or over 300,000 for the rest of the world. Our city definitions come directly from the United Nations and for the United States they are similar to Metropolitan Statistical Areas, like Greater Los Angeles. There may be exceptions in certain cases due to data availability.
Population
Population data is simply the total number of people in a country, subdivision or city.
Disposable Income
Disposable income represents total personal income after taxes. On a per capita basis, this can be considered the amount of money that individuals have available for spending and is the most important metric for understanding consumer bases. This is available at a country, subdivision and city level. Disposable income is provided in local currency, USD or Purchasing Power Parity dollars (PPP$) in both current terms and constant 2015 terms.
GDP
Gross Domestic Product (GDP) represents the total value of the final goods and services produced within a country, subdivision or city. GDP is provided in local currency, USD or Purchasing Power Parity dollars (PPP$) in both current terms and constant 2015 terms.
Income Level Standards
Income Level Standards (ILS) are Tellusant's globally harmonized income brackets that make it easy to directly compare the affluence of populations across different countries. ILS brackets breakdown the population of a country, subdvision or city into 7 groups based upon their level of income. See the Income Level Standards page for more info.
Age Fractiles
Age fractiles split the population of a country, subdivision or city into 4 age groups: 0-17, 18-34, 34-55 and 55 or older. This granularity allows you to focus on the age groups most important to your business.
Age x Income
Age x Income groupings segment the population by both age and income level. Incomes are represented as either Low, Middle or High which represents a simplified version of our Income Level Standards.
- Low = ILS1 + ILS2
- Middle = ILS3 + ILS4 + ILS5
- High = ILS6 + ILS7
Exchange Rates
Exchange rates show the conversion ratios between any two currencies, both historically and into the future.
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